Hyper-tailored AI Communication

A combination of ad-targeting, behavior tracking, natural language processing, and adaptive engagement scripts, advertising used to target content specific to users. By using AI and deep learning algorithms, systems could generate thousands of personalized banners per second, even undertaking the design and rendering of this material, based on an individual’s preferences. At the same time, AI could eliminate error-prone focus groups and disjointed data to bring real-time, relevant insights to help organizations understand, plan, and design better policies for the future. Furthermore, such content could be produced and replicated at an almost limitless scale using the estimated millions of social-media bots.

Via the aggregation of online chatter, regional patterns, and comparative data, it might become possible to predict the demands of ordinary citizens. With these insights, advertising agencies and brands will be able to target specific content such as public services or organizations, or even collect feedback regarding the governmental process. Also, marketing budgets could benefit from this software while reducing some sources of fraud, like click injection or simulated ad clicks. Since AI is trained to recognize actual humans with needs and desires, "spoof" data can be cleaned and rejected.

However, the misapplication of this kind of technology could lead to a scenario of data mediation control and manipulation of information. It would create specific ideology-based bubbles from the perspective of both individuals and entire populations or regions. These populations would be prone to mass data collection for analysis, a process that would directly affect collective autonomy and media independence.

Future Perspectives

In a virtual or augmented world, this technology could provide a unique visual experience for each user, thus shaping how individuals perceive that world. With developed emotional AI, brand avatars might adapt their tone of voice to different profiles by optimizing conversion rates. Members with varying tiers of subscription, for instance, might be able to view the same world differently. A play-for-free member might have to endure advertisements to enjoy certain benefits, while monthly subscription members could roam freely to socialize, play games, and shop.

This can also perpetuate discrimination and reinforce, or even worsen, existing inequalities by making privacy the most magnificent luxury of the new digital era. On the other hand, the development of data analysis methods powered by artificial intelligence and machine learning solutions could be based on an ethical framework. This could create curated content to connect consumers with relevant products and services in line with their interests and lifestyles. As AI becomes more robust within the intersection of psychology and neuroscience, in theory, it could become one of the most advanced and persuasive forms of communication ever invented by humankind.

Image generated by Envisioning using Midjourney